
What is Localization?

Localization is the process of adapting a product or service to a specific target market. The aim of localization is to give a product or service the look and feel of having been created specifically for a target market, cultural preferences, and/or location.
(Source: Globalization and Localization Association- GALA)
My magic tricks
Mainly, I provide English to Spanish/Spanish to English translations. This means you send me a text, and I translate it. This could be anything from a script, book, website, presentation, document, ad copy, etc.
But…I’m also available for:
Virtual or onsite interpreting
Take advantage of my vast experience in audiovisual production. On-camera or off, hire me to get real-time content in your native and target language. I promise you, your crew will love me.
Course and content creators
How do you truly convey your value, or offer your services to an audience foreign to you? Let’s broaden your definition of your ideal client to include Latine/Hispanics. Behind the language barrier there’s a largely untapped market waiting for you!
Bilingual/intercultural creative process consulting
Have great ad copy, or a genius product tagline that simply doesn’t make sense when translated literally? Or worse, could it be offensive to your target audience? Worry do not…We’ll find a great replacement that’s culturally relevant, while still retaining your artistic vision.
US/Latine client and market analysis
There are over 60 million self-identified Hispanics in the US, while Latin America and the Caribbean boast 652 million people combined. Are you ready to expand your brand and take over this ever-growing market? I can help. Let’s talk strategies!
Bilingual pitching and presentations
Submit your manuscript to a publishing house, film treatment to a festival, project for grant consideration, ad campaign to a client, or big idea to the world. I’ll translate not just words but your vision in a persuasive manner. I can also present it for you in either language. Being persuasive is my thing.
HR/Client Satisfaction consulting
Having trouble connecting to your Hispanic employees? Trying to increase your Latine client demographic? We can create the right tools/systems together to secure unequivocal feedback that will steer you the right way.